Whop is a business platform for taking payments, billing subscribers, and paying people out, aimed at small and medium businesses that run online or in person. There is no setup fee and no monthly fee. Domestic card payments cost 2.7% plus $0.30, and optional services such as managed tax and payment routing carry their own per-transaction rates.
The figures come from Whop's published fee schedule, documentation, and announcements, all checked on the date of writing.
What Whop Is
Whop describes its mission as delivering everyone a sustainable income, and its company boilerplate calls it "the company building the first end-to-end API for running a business." In practice that means a single account from which a business can sell, invoice, bill on a schedule, get paid out, spend, register a company, and run ads, with an API and a command-line tool over the top.
Whop's documentation lists the business models it publishes setup guides for: educational programs, agency services, coaching, newsletters, SaaS, events, direct-to-consumer ecommerce, and brick-and-mortar retail. The common thread is money movement rather than any one industry.
Scale, from the company's own figures: the platform processes $6.6 billion in annual commerce, its network page reports that sellers earned more than $300 million in the previous month, and the homepage states that more than $4.6 billion has been paid to businesses on Whop to date.
What You Can Do With Whop
The platform groups into six areas. Each is described below with its documented scope.
Accept Payments
Businesses sell through checkout links, an embedded or hosted checkout, or invoices sent from the dashboard. Invoices arrive in the customer's inbox with a checkout link, can be one-time or recurring, and can be paid by card, ACH, platform balance, financing, PayPal, or crypto. A checkbox passes the processing fee on to the customer.
At checkout, Whop's network surfaces more than 100 local payment methods automatically based on the buyer's location. Buy now, pay later runs through financing partners including Afterpay (Clearpay in the UK), Splitit, Klarna, Sezzle, Zip, ClarityPay, Scalapay, Tamara, SeQura, and Climb.
In person, the Whop iOS app offers Tap to Pay on iPhone: a button under the QR code of every payment link that accepts physical debit and credit cards, Apple Pay, and other wallets, with no terminal or reader. Funds land in the same balance as online sales. It covers one-time payments only, not subscriptions, and is not available in every market.
Tap to Pay on iPhone turns the seller's phone into the terminal for one-time payments. Image: Whop.
Reduce Failed Payments
Whop routes each transaction to the payment provider most likely to approve it. When a payment is declined, automatic retry logic reroutes it through an alternative provider instantly. The company puts the effect at approximately 6 to 10% more revenue recovered across transaction volume, and its network page advertises a 6 to 11% revenue increase from routing. The service is optional and carries a 0.8% fee when enabled.
Bill Subscribers
Recurring plans and recurring invoices convert into subscriptions after the first payment, with later charges taken automatically and receipts issued in place of new invoices. Billing automation is an optional add-on at 0.5% per transaction.
Get Paid Out
Payouts reach sellers in more than 187 countries via local bank transfer, ACH, wire, crypto, or Venmo. US sellers can choose next-day ACH, instant bank deposit, or Venmo; international sellers receive local bank transfers with fees that vary by country. Businesses that pay other people, such as platforms paying their own sellers or contractors, can do so through a payouts API that quotes the delivery fee per destination before a transfer is created, with fees from $0.20 to $13.26 depending on the receiving bank.
Spend From the Balance
Whop Cards, launched in May 2026, run on the Visa network and spend directly from the Whop balance without withdrawing to an external bank. The announcement cites up to 5% cashback on eligible purchases and describes the cards as funded through Whop's stablecoin infrastructure.
Whop Cards spend from the account balance on the Visa network. Image: Whop.
Register and Run the Company
Whop forms US LLCs for $500 in the first year, which covers the EIN registration, state filing fees, and a registered agent, then $100 a year. Non-US residents can pay an additional $250 to expedite the EIN, which otherwise takes up to 8 weeks without a Social Security number. The same registration is available from the dashboard, the API, or the command line with whop accounts llc.
Tax can be handled three ways: Whop collects and the seller remits, Whop collects and remits, or the seller handles it alone. The two managed options cost 2% per transaction when tax is collected.
LLC formation is a product inside the dashboard, priced at $500 for the first year. Image: Whop.
Build and Automate
The Whop CLI installs with a one-line script, Homebrew, or npm, and exposes 69 command groups covering products, payments, payouts, cards, disputes, ads, and more. Setting a WHOP_API_KEY lets scripts and AI agents run every command without an interactive login. The documentation is explicit that the CLI has no sandbox, test, or dry-run mode: every command runs in production.
Economic Intelligence, announced in October 2026, is an intelligence layer that uses context from millions of transactions on the platform to recommend the next action an operator can take to grow. During its beta, more than 14,000 businesses tried it; Whop reports their combined sales grew 31.8%, unique paying customers grew 26.3%, and transaction count grew 26.5%. It is currently waitlisted from the dashboard.
Whop Pricing and Fees
There is no setup fee and no monthly cost. Domestic card payments are charged at 2.7% plus $0.30 per successful transaction, with 1.5% added for international cards and 1% when currency conversion applies; ACH debits cost 1.5%, capped at $5. The optional layers are priced separately: payment routing at 0.8%, billing automation at 0.5%, and managed tax at 2% when tax is collected, which takes a domestic card payment with everything switched on to 6% plus $0.30. Payouts carry their own charges, from $2.50 for next-day ACH to a percentage of the amount for instant bank deposit, Venmo, and crypto, and LLC formation is $500 in the first year. All fees are published in US dollars, and the current schedule is on Whop’s pricing page.
Who Whop Is For
The platform fits a business that wants one account to cover payments, recurring billing, payouts, and company admin, and that is comfortable with fees quoted in dollars. It fits platforms that pay other people, because the payout and identity-verification steps are handled on Whop-hosted pages so the platform never stores bank or passport details. And it fits operators who want to run their business by script or AI agent, because the CLI and API cover the same functions as the dashboard.
It fits less well for a business that needs a sandbox for command-line testing, that relies on subscriptions at the point of sale in person, or that needs inventory and stock management, which Whop's documentation does not describe.
Strengths and Limitations
Strengths
- One balance and one fee schedule across online, invoice, subscription, and in-person sales
- Payouts to 187+ countries on several rails, with per-destination fee quotes for platforms paying others
- US LLC formation, tax handling, and a Visa card inside the same account
- 24/7 human support and 99.99% uptime, as stated on the company's payments page
- A full CLI and API, so every business function is scriptable
Limitations
- Tap to Pay on iPhone handles one-time payments only and is not available in all markets
- Under the seller terms, Whop is merchant of record for card network rules and settlement only, and the seller is solely responsible for chargebacks, disputes, returns, and refunds
Getting Set Up
Setup is self-serve from whop.com. A new account creates a product or invoice, connects a payout method, and can take its first payment the same day. Identity verification runs on Whop-hosted pages before withdrawals are enabled, and a US business needs a tax identification number for its payout account. Businesses that want the LLC formed first can start there and attach payments once the EIN arrives.
Final Thoughts
Whop is a payments and business platform with an unusually wide footprint for its price point: no monthly fee, a base card rate in line with the market, and company formation, tax, cards, and payouts under the same login. The costs sit in the optional layers, and a business should decide which of those it will switch on before comparing the total against a stacked set of separate tools. The scope limits are clearly stated in Whop's own documentation, which makes the comparison straightforward to run.